THE ART OF COLOUR SELECTION
Creative Matters’ skill at selecting and blending colour for carpets is considered among the very best in the world. It brings a lot of repeat business including from an international high end chain of boutiques who rely on us to choose the “clean” colours that correspond to their brand’s highly-tuned aesthetic.
Seventy percent of the impact of a design comes from the colour. To enable a design to reach its potential, we aim to ensure the colour will be perfect. Our team - trained in various countries around the world - has worked for years to develop the necessary sensibility. They specialize in the technical side of colour including its three dimensions: hue, saturation and tonality.
Why our colour work excels
we have a massive library of poms (yarn colour samples)
we select colours based on the light conditions of the space
we know how to mix colours to get subtle transitions
if the other finishes in the space are not available to us, we present clients with options
we order samples from the mill to ensure the colours match our specifications
we work to understand our clients’ language of colour
we think about longevity, not just current trends
we experiment with many variations
