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532 Annette St
Toronto, ON, M6S 2C2




Our mission is to design and create exceptional, original, high quality and ethically produced floor and wallcoverings


Creative Matters mills meet or exceed the highest standards - from fair labour standards to environmental protection to production quality. Below is a list of some of these standards organized by production style. Please contact us for further details and specifications on each production style.

Handknotted Carpets (India, Nepal and Afghanistan)

As a licensed Label STEP partner, Creative Matters is fair trade certified which means we are committed to fair trade throughout our handmade carpet supply chain. Our handknotted rugs and carpets are produced by adult artisans earning a living wage under safe working conditions and using the best ecological practices possible. Learn more about Label STEP.

Dye Injected Carpets (Denmark and U.S.A)

Dye injected broadloom sources go above and beyond federal standards by having such certifications as the following (many more certifications available upon request):

  • ISO9001 - Quality management

  • ISO14001 - Environmental Management System (EMS) Standard

  • LEED - Leadership in Energy and Environmental Design

  • IMO - International Maritime Organisation

  • CRI - Green Label Plus (Registered)

Machine Tufted Carpets (U.S.A)

Cradle to Cradle Certified™ Products Program

Woven Axminster, Handtufted, Machine Tufted Carpets (China and Thailand)

  • CRI - Green Label Plus® - for woven Axminster

  • ISO14001 - Environmental Management System (EMS) for woven Axminster

  • ISO9001 - Quality Management System (QMS) for woven Axminster

Handtufted carpeting from Thailand follows the 5S working principles

100% wool and 80% wool, 20% nylon handtufted carpet from Thailand has passed the VOC Emission test report – Indoor Air Comfort GOLD certification.

80% wool, 20% nylon woven Axminster from China has passed the French VOC Regulation, and the French CMR components.

Needle-felted Wallcovering (China)

Passed Azocolourants Content Test (Health Hazards Test - Detects the Amines derived from Azocolourants and Azodyes)

Printed Wallcoverings (U.S.A.)

Vinyl wallcovering manufactured using eco-solvent dyes

Non-PVC options meet stringent design and performance standards

About Wool

Wool is the ultimate in sustainable fibre! It is the fibre of choice for many of our carpeting applications because of its very high performance and ecological benefits. Wool is:

  • A renewable resource

  • Manufactured efficiently - new technology allows control and management of environmental considerations

  • 100% biodegradable - in its pure form decomposes without causing harm to the earth

  • Long-lasting - one of the most durable carpet fibres; retains its good appearance for many years resulting in less frequent replacement and waste