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532 Annette St
Toronto, ON, M6S 2C2
Canada

4169349771

CREATIVE MATTERS INC.

INSPIRED FLOOR AND WALLCOVERINGS

Our mission is to design and create exceptional, original, high quality and ethically produced floor and wallcoverings

Narrative Threads

Filtering by Tag: Ali McMurter

Need rugs. Must travel

Lydia Stone

Rug designer may not sound like a career path that involves a wide variety of international travel but at Creative Matters it surely does. As in many jobs there are trade shows to attend, but what really racks up the passport stamps are the trips we make to supervise production of our rugs.

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277 Rugs for the new Shinola Hotel in Detroit

Lydia Stone

Imagine our delight in 2017 when New York’s Gachot Studios invited us to create all the floorcoverings for Detroit’s new 129-room Shinola Hotel, one of the many projects that are creating massive renewal in the city.

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We employed hundreds of Afghan women over five months

Lydia Stone

In 2018 we were delighted to participate in a project that required 97 handknotted rugs. Until this year, we have assigned handknotted rugs to our trusted fair trade suppliers in Nepal and India. In 2018 however, we had the good fortune to work with a slightly different style of handknotting and create an incredible opportunity for Afghan women.

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Design matters: our 30 years of creating rugs

Lydia Stone

As Creative Matters will celebrate its 30th anniversary in November, our management team took the opportunity to look back at our designs - and the process of designing - through the years.

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Meet Ali McMurter, Creative Matters Vice President and Partner

Lydia Stone

In May 2017, Creative Matters President and Founder Carol Sebert announced the appointment of Ali McMurter and Ana Cunningham as partners. For those who have not had the fortune to work with her, this blog post is an opportunity to get to know Ali in her own words. 

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Our designers' favourite rugs

Lydia Stone

Do you feel like exploring the most intriguing pieces that shaped Creative Matters in 2017? Then look no further than this list of some of our designers' favourites which run the gamut from a 36-foot (11-metre) residential runner to a wall hanging for an airport to a corporate rug sprayed with mustard yellow. 

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