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532 Annette St
Toronto, ON, M6S 2C2




Our mission is to design and create exceptional, original, high quality and ethically produced floor and wallcoverings

Narrative Threads

Stay Gold!

Creative Matters

The 1920s has been described as the decade in which fashion entered the modern era.

The '20s and '30s saw flappers, shift dresses, hats for men (fedoras, bowler hats and newsboy caps), and accessories such as elbow length gloves.

The art world saw the rise of Surrealism and Art Deco.

When Creative Director Ana Cunningham stumbled upon a stack of vintage Vogue, Harper’s Bazaar and Vanity Fair magazines at a garage sale, she bought them immediately.

The publication dates range from 1924 – 1940 and their pages are full of stunning artwork, advertisements and fashion.

Comparing magazines from the '30s with the modern day magazine insert also proves interesting.

Here is the Globe Style Advisor insert for Fall 2013 with the vintage magazines for contrast.

The trends from the Roaring Twenties and the 1930s continue to inspire many different aspects of film, music, fashion, pop culture and interior design, to name a few areas.

Creative Matters 25th Anniversary line of rug designs captures the essence of the era with the “silver and golden hues yet intricate patterning” that is reminiscent of F. Scott Fitzgerald’s “The Great Gatsby.”

The latest line of luxurious fair trade rug designs will launch at the New York International Carpet Show in October 2013.

Here are some of the designs next to the pages of the vintage magazines.

Empire, XXV Collection

Dream - Vibrant, XXV Collection

Dream - Gold and Silver, XXV Collection

Twiggy, XXV Collection

It’s not hard to see how current clothing trends are also derived from these fashions. Brooks Brothers recently put out a Great Gatsby line of menswear, and other major retailers like ASOS and Topshop offer pieces to replicate this “iconic style with a modern twist.”

The Creative Matters team looks forward to the October launch in Manhattan at the New York International Carpet Show, described as an “inviting and established showcase for the most current and innovative products by visionary artisan carpetmakers.”

Until next time...