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532 Annette St
Toronto, ON, M6S 2C2
Canada

4169349771

CREATIVE MATTERS INC.

INSPIRED FLOOR AND WALLCOVERINGS

Our mission is to design and create exceptional, original, high quality and ethically produced floor and wallcoverings

RUG AND WALLCOVERING DESIGN | BLOG

Scroll through our Narrative Threads blog to enjoy behind-the-scenes insight on special projects for leading interior designers and architects. 

Featured
The social impact of fair trade rugs - behind the scenes with Creative Matters President Carol Sebert

Fair trade is a critical issue for our floorcoverings that are woven by hand. This includes our collection rugs, as well as custom projects that may be handwoven in Nepal, India or Afghanistan.

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Meet Ali McMurter, Creative Matters Vice President and Partner

In May 2017, Creative Matters President and Founder Carol Sebert announced the appointment of Ali McMurter and Ana Cunningham as partners. For those who have not had the fortune to work with her, this blog post is an opportunity to get to know Ali in her own words. 

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Using collection designs for a custom project

Field Law is a Calgary firm that needed four large new rugs for elevator lobbies and a seating area for their head office downtown. Designer Asma Zalzala researched our collections online and then consulted with Calgary's House of Persian Rugs (HPR) to see the designs in person and to discuss customization. 

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Our designers' favourite rugs

Do you feel like exploring the most intriguing pieces that shaped Creative Matters in 2017? Then look no further than this list of some of our designers' favourites which run the gamut from a 36-foot (11-metre) residential runner to a wall hanging for an airport to a corporate rug sprayed with mustard yellow. 

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We've created a new type of rug

While most of our studio work consists of handknotted, handtufted or machine made floorcoverings, Senior Designer Sandra Ciganic-McKinney has been heading up a project developing a new type of area rug that is essentially a handtufted, zero pile rug with a screen printed field. 

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The creation of a custom wallcovering

When New York-based Janson Goldstein needed a custom wallcovering for their boutique client The Westside this summer, they knew who to ask as we worked together last year on floor and wallcoverings for Canadian luxury retailer Holt Renfrew. For the wallcovering, our direction was a design that had both a California beach vibe and a modern finish to reflect the luxury goods on offer.

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Refreshing a carpet design for the Soho Grand Hotel

We don't often talk about refreshing an existing design, yet it is a service we provide regularly. Wear and tear is the most common reason to revamp but other reasons include wanting to upgrade the look of the space; managing a new floor configuration or furniture layout; aiding in noise reduction; or reducing the dirt and moisture that gets tracked into a building. 

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Welcome two new rug collections!

Creative Matters will proudly launch two new versatile rug collections at The Rug Show in New York (September 10 - 13).  Arashi and Architexture, like all our collections, are made of wool and silk in Nepal using the timeless technique of handknotting. 

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The admin team and the smooth client experience

As our clients know from their own experiences, business rolls smoothly when a solid team operates behind the limelight of the designers. In our case this is Director of Finance Jane Addie, Manager of Logistics Julie Baldwin and Administrative Assistant Adwoa Agyemfra.

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Creative Matters and our work with fair trade and Label STEP

Clients who order handknotted rugs from us will notice the word STEP incorporated into our label on the back of the rug. This is our promise to you and your promise to your client that the rug was produced with the highest possible standards of fair trade.

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