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532 Annette St
Toronto, ON, M6S 2C2
Canada

4169349771

CREATIVE MATTERS INC.

INSPIRED FLOOR AND WALLCOVERINGS

Our mission is to design and create exceptional, original, high quality and ethically produced floor and wallcoverings

Narrative Threads

Top 6 questions interior designers have about rug creation

Lydia Stone

Last month, 28 interior design staff from Yabu Pushelberg visited the Creative Matters studio for an interactive day to share each company's parameters for floorcovering projects, and to learn more about what is possible in the world of creative rugs and carpets. The day's discussions with our client were a fantastic reminder of what interior designers need to know when planning a rug or carpet. Here are the six most asked questions. 

Interior designers from Yabu Pushelberg asking questions about Creative Matters rug samples. 

Interior designers from Yabu Pushelberg asking questions about Creative Matters rug samples. 

1. What is the design process for custom carpets?

There are five different ways we work with clients to design floorcoverings: 

- the client shares their inspiration board and floor plan, and we generate brand new concepts to complement the space

- the client provides an inspirational image, and we translate it into a new design with custom colours, scale and motifs

- the client chooses a design from our website or look book, and we customize it for their colours, scale, etc.

- the client selects a design idea from our archives, and from it - we create a rug design

- the client creates a painting or image, and we develop a rug design that matches the original as closely as possible

This design was created by Austin Wang from Yabu Pushelberg when he took part in the Art Day at our studio. Should he decide the concept will be perfect for one of his projects, we will translate it into a new rug design. 

This design was created by Austin Wang from Yabu Pushelberg when he took part in the Art Day at our studio. Should he decide the concept will be perfect for one of his projects, we will translate it into a new rug design. 

The design on the left was created by Yabu Pushelberg's Nicole Solari. If Nicole decides the design might work in colourful hues for her client, we will translate it into a rug design similar to the one on the right. 

The design on the left was created by Yabu Pushelberg's Nicole Solari. If Nicole decides the design might work in colourful hues for her client, we will translate it into a rug design similar to the one on the right. 

2. How long does it take to design and produce a rug?

Quick answer: Eight weeks to a year, depending on method of construction, complexity of design, project constraints, etc. 

Many interior designers would like carpets and rugs to be instantly available - one less thing to manage on the timeline. If we are looking at printed goods, then the timeframe is shorter, as machine work is much quicker than handmade. To produce a handknotted carpet, the minimum time is six months, whereas with handtufted we would require four months. Many of our projects can stretch over a year or more if the design process is complex and samples must be perfected to match other surfaces. 

A note: if an interior designer needs one of our rugs in a standard size, we have retailers across the world where our Collection rugs are available "off the shelf."

Sometimes a rug is part of a complex project and may take more than a year to complete. This handtufted rug at the award-winning Park Hyatt New York (with Yabu Pushelberg) was installed five years after our initial meeting. Read more

Sometimes a rug is part of a complex project and may take more than a year to complete. This handtufted rug at the award-winning Park Hyatt New York (with Yabu Pushelberg) was installed five years after our initial meeting. Read more

We turned around this printed carpet for Karim Rashid in an exceptional six weeks! Karim had created the initial design, we translated it into a rug design and were then able to secure speedy production from the company that prints our carpets in the U.S. 

We turned around this printed carpet for Karim Rashid in an exceptional six weeks! Karim had created the initial design, we translated it into a rug design and were then able to secure speedy production from the company that prints our carpets in the U.S. 

3. How large can you make a floorcovering?

The answer to this question is "how big a carpet can you ship?" Virtually anything is possible; however, if a rug is exceptionally large, it needs to be carefully cut to facilitate shipping restrictions. It is then just as carefully reconstructed during installation according to detailed instructions. Our mills in Thailand have made rugs as big as 39 feet x 49 feet (9 metres x 15 metres), and post installation the seams are only detectable to the wisest eye. 

Creative Matters' largest handmade carpet was for the Jewelry Salons at Bergdorf Goodman. The carpet was carefully cut into three pieces for shipping and expertly reassembled and joined on site under the supervision of the Creative Matters designer. Read more.

Creative Matters' largest handmade carpet was for the Jewelry Salons at Bergdorf Goodman. The carpet was carefully cut into three pieces for shipping and expertly reassembled and joined on site under the supervision of the Creative Matters designer. Read more.

4. How do you come up with all the designs?

One of the ways we can save our clients time and money is by using our searchable database of over 2,500 designs created during our signature Art Days. A time-honoured Creative Matters practice, Art Day involves our whole team removing themselves from daily cares to engage in the process of pure design. 100 of our favourite artworks were recently released in our inspired. look book. Please request a printed copy for inspiration or check it out online

The Yabu Pushelberg team experiences our Art Day process for themselves. 

The Yabu Pushelberg team experiences our Art Day process for themselves. 

On the cover of our look book is Watercolour 011, a design that arose from an Art Day committed to the watercolour technique. The book's designs are organized in six categories: Organic, Vibrant, Geometric, Fusion, Watercolour and Wallcoverings. 

On the cover of our look book is Watercolour 011, a design that arose from an Art Day committed to the watercolour technique. The book's designs are organized in six categories: Organic, Vibrant, Geometric, Fusion, Watercolour and Wallcoverings. 

5. What is handtufting?

Handtufting is a difficult concept to understand, so during our day with the Yabu Pushelberg team we actually got out a handtufting gun and volunteers attempted the technique themselves. There was unanimous agreement that this method of production is best left to professionals! Handknotting and handtufting are artisanal skills handed down through the generations in countries all over the world. 

Handtufting is considered hand crafting but the artisan uses a manual or electronic gun to force wool through the backing rather than creating knots as they do with handknotting. 

6. How do you choose the colours? 

Colours are almost always custom, so we can match whatever colours you are working with, and make suggestions for extra colours that may be needed to fill out the design. 

We can match whatever colours you are working with. In this example, the Faena Hotel Miami provided pantone chips and fabric swatches for a striped rug that needed to match a spectacular chandelier constructed of fishing lures. We then sourced the matching wool colours and calculated the width of the stripes to match the client's dimensions.  

We can match whatever colours you are working with. In this example, the Faena Hotel Miami provided pantone chips and fabric swatches for a striped rug that needed to match a spectacular chandelier constructed of fishing lures. We then sourced the matching wool colours and calculated the width of the stripes to match the client's dimensions.  

A special thanks to the interior design team from Yabu Pushelberg for their enthusiasm for our studio and rugs, and for helping further our understanding of client needs. Collaborating with inquisitive and talented clients to create inspired floorcoverings makes our work more like play. If you have a question or comment, feel free to send it our way!