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532 Annette St
Toronto, ON, M6S 2C2
Canada

4169349771

CREATIVE MATTERS INC.

INSPIRED FLOOR AND WALLCOVERINGS

Our mission is to design and create exceptional, original, high quality and ethically produced floor and wallcoverings

Narrative Threads

Our new look book!

Lydia Stone

"Imagine a clean-cut entertaining area contrasting with a bold architectural area rug. Urbanscapes: the characteristics of a cosmopolitan territory." 

Following the incredible success of our first look book, we are delighted to announce the arrival of our second, inspired 2. Unlike our collection books that feature floorcoverings that have been fully-designed and produced as handknotted rugs, our look books present a large collection of carpet and wallcovering designs at a much earlier stage in their development. 

Creative Matters design URB 005 from the Urbanscapes section was selected for the cover. 

Creative Matters design URB 005 from the Urbanscapes section was selected for the cover. 

Both look books, inspired and the new inspired 2, comprise over 100 designs created through our signature Art Day process. As starting points, the designs provide clients with ideas for what is possible in both floor and wallcoverings. They are ready to be modified in minor or major ways - in colour, pattern, size and shape.  

Creative Matters design ELO 010 from the Eloquent section, where architectural details from the past are reimagined. 

Creative Matters design ELO 010 from the Eloquent section, where architectural details from the past are reimagined. 

The look books are divided into themed sections. The first look book presents: Organic, Vibrant, Geometric, Fusion and Watercolour, while inspired 2 introduces Eloquent, Graffiti, Collage, Shaped, Shibori and Urbanscapes. Both books have a separate section for wallcoverings even though many of the sections already include wall-appropriate inspiration.

Creative Matters design SHA 002 from the Shaped section challenges our notions about the boundaries of rugs. 

Creative Matters design SHA 002 from the Shaped section challenges our notions about the boundaries of rugs. 

"Shaped is a particularly interesting section because it presents the concept that the edges of rugs do not need to follow conventional lines and curves," said Senior Designer Sandra Ciganic-McKinney who co-curated the inspired 2 collection with Vice President Ana Cunningham and Senior Designer Anna Panosyan.

Creative Matters design SHI 005 from the Shibori section, inspired by a Japanese style of textiles. 

Creative Matters design SHI 005 from the Shibori section, inspired by a Japanese style of textiles. 

Art Day is a Creative Matters tradition where the entire staff temporarily abandons the digital world to immerse themselves in a theme or artistic technique. "The Shibori collection of designs resulted from an Art Day where we practised the Japanese manual resist dyeing technique of the same name," said Sandra. "We used plants herbs, flowers and even fruit to bundle-dye pieces of cloth. After boiling, they left imprints on the cloth with beautiful colours." 

Creative Matters design GRA 015 from the Graffiti section, introducing an underground art form into rug design. 

Creative Matters design GRA 015 from the Graffiti section, introducing an underground art form into rug design. 

We were encouraged to curate a second look book because so many concepts from the first have gone on to become rugs. To name a few, inspired's designs now grace Deloitte Canada's stunning new office tower, departments of luxury retailer Holt Renfrew and the suites at Bermuda's latest contemporary hotel. "It is genuinely so 'inspiring' for clients to flip through the pages and point out patterns and colours that feel right for their project," said Sandra. 

Creative Matters design COL 009 from the Collage section in which we incorporate contrasting pattern and colours in a cohesive layout.

Creative Matters design COL 009 from the Collage section in which we incorporate contrasting pattern and colours in a cohesive layout.

Both look books are available in print and on our website. If you would like your own copy of inspired 2 (or the original inspired), please email Amie Suttie.

Creative Matters design URB 003 from the Urbanscapes section where old world technique meets a modern landscape.

Creative Matters design URB 003 from the Urbanscapes section where old world technique meets a modern landscape.