contact us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right.

532 Annette St
Toronto, ON, M6S 2C2
Canada

4169349771

CREATIVE MATTERS INC.

INSPIRED FLOOR AND WALLCOVERINGS

Our mission is to design and create exceptional, original, high quality and ethically produced floor and wallcoverings

Narrative Threads

Stunning designs for a contemporary Bermuda hotel

Lydia Stone

Much excitement greeted the opening of The Loren at Pink Beach in Bermuda earlier this month because it introduced a contemporary hotel experience to an island draped in tradition. Led by President and owner Carol Sebert, our creation of nine floorcovering designs contribute much to its modernist appeal. 

The Creative Matters corridor runner design reflects the beachy yet sophisticated feel of the public areas. The rugs set the tone in both colour palette and the modernist quality of the graphic designs.

The Creative Matters corridor runner design reflects the beachy yet sophisticated feel of the public areas. The rugs set the tone in both colour palette and the modernist quality of the graphic designs.

Eric McClelland of Fleur-de-lis Interior Design Inc. collaborated with Carol to create the different designs that all relate to each other through colour. "Minimalist interiors are punctuated with an eclectic furnishing and accessories for a curated beach club atmosphere," said Eric. "The addition of intricately patterned custom carpets sets the tone for both the colour palette and the arty theme of the interiors."

The Corridor Runners

At Eric's suggestion, the corridor runner design incorporates an actual map of Bermuda both creating a conversation point and reinforcing the exotic geographic location of the hotel. "Because the building cascades down a cliffside, the corridors are all different lengths, resulting in corridor inset pieces that surprise all over the hotel. Some have a lot of land in the map, while others have a lot of ocean and a compass," said Carol. 

The map that inspired the corridor runner designer. We even used a symbol to mark the location of the hotel. 

The map that inspired the corridor runner designer. We even used a symbol to mark the location of the hotel. 

All the Loren rugs were produced in Denmark in printed nylon on a 4-metre (13' 2") width. Noteworthy is the fact we printed three full corridor widths from this which represented significant economy of scale for the client.

The Suite Inset Rugs 

The Creative Matters design for the suites can be turned around for two different looks. 

The Creative Matters design for the suites can be turned around for two different looks. 

While the corridor carpeting was based on a map, the suite carpeting was based on one of the watercolour designs from our 2016 inspired look book. "The colour scheme is quietly ocean-inspired in a series of blue and sand tones that are showcased in the organic patterns of the carpets," said Eric.

Interestingly, the pattern is asymmetric and designed so that it can be turned in two different positions. Consequently, there are two different "looks" to keep variety in the rooms, with no added expense. 

The artwork for the suite rug. It is based on WAT 004 - one of the watercolour designs in the Creative Matters 2016 look book. 

The artwork for the suite rug. It is based on WAT 004 - one of the watercolour designs in the Creative Matters 2016 look book. 

"On another economical note, the rugs were set into a 3.04m x 3.96m (11'2" x 13') space in the stone floor of the suites, so we were able to make the rugs fit with no waste." said Carol. "Waste can really eat up the finances - to virtually eliminate it at every step is a great way to maximize the budget."

Closeup with the Creative Matters suite design. The colour palette is quietly ocean-inspired in a series of blue and sand tones.  

Closeup with the Creative Matters suite design. The colour palette is quietly ocean-inspired in a series of blue and sand tones.  

The Circular Staircase

"As the circular staircase is a major feature in the space, the carpet needed to play up the striking style," said Carol. "Each step is a separate fluid pattern and its 12 darker tones cascade down the stairs."

The Creative Matters design for the circular staircase comprised inset stair pieces.

The Creative Matters design for the circular staircase comprised inset stair pieces.

The 19-colour palette for the hotel's floorcoverings are evident in each piece. Light teal and mid-to-dark-blue tones represent water along with sand and soft greys. "We also introduced a bright orange/pink tone and the brown colours relate to the ceramic tile flooring that has a wood-like character." 

Lobby Area Rugs

 

A Creative Matters lobby area rug welcomes the guests as they enter the hotel.

A Creative Matters lobby area rug welcomes the guests as they enter the hotel.

The lobby area rugs (as opposed to the map-styled corridor runners) help define the transition areas that link the intricately constructed hotel. Stylistically, they combine pattern elements from the stairs with the watery elements from the suites.

Another view of the lobby area rug, with a sneak peek of the contrasting conference room design.

Another view of the lobby area rug, with a sneak peek of the contrasting conference room design.

The nine designs for The Loren are rounded out with a second staircase design and a transit area (in super durable flat woven polyamide). In particular, Creative Matters designers Leah Phillips and Renée Isaac-Saper worked with Carol on the designs. "Although we have worked in Bermuda on residential and corporate projects - many with local designers - this project was special for Creative Matters because of its scale and complexity."